HVAC Marketing Guide
For Daikin, Amana, and Goodman Dealers
Want to speak to someone about your business?
Let's Quickly Get You To the Right Resources
Are you a TSM or an HVAC Dealer?
TSM Portal:
Submit Your Dealer
You can submit either a single dealer or upload a list of dealers to be reviewed.
We’ll send you a report on our findings then work together to come up with a game plan on how assist in growing their business.
HVAC Contractors:
Request a Strategy
Meet Daikin, Amana, and Goodman's preferred vendor partners to get expert help.
Technology Solutions
Have you heard about fyxify? It’s the latest technology that is taking the HVAC, plumbing, electric, and contracting communities by storm! Designed with both the business and consumer in mind, this tool offer the ease and transparency that consumers require in this day and age. The supreme customer experience will be driving homeowners to the app in droves.
Want to sell products on your website or take credit card payments online? You’ll need a credit card processing software that integrates with your website and POS platform.
By offering financing, your business has the opportunity to sell high efficiency equipment to a larger group of homeowners than ever before. Many HVAC owners find themselves in the position to be able to create larger ticket sales than they ever have before in a way that the consumer gets exactly what they need at an affordable rate.
Automate your review acquisition process by using technology that is built to save your employees time while providing an excellent experience to your customers.
Allow your valued customers to be able to book with you online. This saves your office staff time and leaves your customers feeling empowered.
Dealer locators are another sales funnel for qualified leads to discover your business.
Does your email end with @yahoo.com or @gmail.com? It’s time to advance into a brand email and elevate your business communications.
Cloud-based phone systems are conducted entirely via the internet, which means you are free to move away from your office and handle calls just as you would while sitting at your desk.
Branding
Tone/Feeling
What emotions does your brand evoke from your audience?
Media Assets
Use images, videos, and more to captivate your customers.
Awareness
Make them remember your business for the right reasons.
Organic Marketing
Steps 1-7 of the 12 Step Roadmap
Websites
Websites are the "hub" of your business. Campaigns should lead business to home base.
Content
Before a customer or new lead calls, you have to speak to them through your images, words, and video.
Conversions
Customers prefer to communicate in varying ways. Some may call, text, or prefer to book online.
Local Directories
Lock down your business information in your online profiles and drive action from viewers.
Reputation
Show how absolutely amazing you are by generating reviews from happy customers.
Social Media
Show them what you're working with! Keep customers in touch with your business and find new ones.
Search Engine Optimization
Where do people go when they need a product or service? They Google it. If you would like their business, you need to be on page one when they get there. Search Engine Optimization, or SEO for short, is the act of building your website to be the best in your market so search engines want to show you to their customers, the homeowners performing the search. Google's algorithm is no secret either, there's very clear guidelines that must be followed, and when done properly, a website will begin moving up higher and gain more views with every position change.
Advertising
Dominate the Market
After you’ve achieved visibility with organic marketing, you may choose to advertise your business to reach an even wider audience.
Use advanced pay per click strategies to get your business more qualified leads in your marketplace
